Case Studies
Case Studies guides, playbooks, and strategy articles from the Micromarketing team.
Case Studies
Articles in Case Studies.
Amplitude AI Agents Can Find Paid-Trial Drop-Offs Before Salesforce Shows Risk
The renewal problem starts before the renewal field moves By the time a paid-trial account gets a yellow flag in Salesforce, the useful part of the save motion is usually gone. I have seen this twice in 2025 audits for B2B SaaS teams selling 14-day and 30-day paid trials at $299 to $2,000 per month. […]
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Using Asset Studio Without Scaling the Wrong Shopify SKUs
In June 2026, I watched a Google Ads account make the cleanest bad decision you can make with AI creative. Asset Studio had produced 42 new image and video assets for a Shopify catalog in one afternoon, Performance Max found a winner in 9 days, and the store owner was ready to triple the budget […]
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How I Would Wire OpenAI Apps SDK Widgets Into HubSpot Campaign QA
On October 6, 2025, OpenAI introduced apps in ChatGPT and the Apps SDK, and the use case that caught my eye was not a travel booking demo or a shopping flow. It was campaign QA. A widget inside ChatGPT can turn a messy launch review into a small operating console, especially when every flagged asset […]
Read more How I Use Clarity Copilot, GA4, and Webflow Forms to Rank Landing Page Fixes
How I Use Clarity Copilot, GA4, and Webflow Forms to Rank Landing Page Fixes In April 2026, I audited a Webflow landing page for a B2B service offer with one job: turn visitors from Google Search and LinkedIn Ads into qualified consultation requests. The page had traffic. It had form submissions. It also had a […]
Read more A 30-Day PMax Asset Group Test That Cut CPA by 22 Percent
One Campaign, Too Many Jobs In March 2026, I audited Google Ads for a 14-person B2B SaaS company selling compliance workflow software to IT and operations teams. The product helped teams track vendor security reviews, SOC 2 evidence, and recurring policy attestations. Average contract value was $8,400. The sales cycle ran 31 to 46 days. […]
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