How-To Guides
How-To Guides guides, playbooks, and strategy articles from the Micromarketing team.
How-To Guides
Articles in How-To Guides.
Turn Shopify Knowledge Base Questions Into Revenue-Safe Lifecycle Content
Shopify’s Knowledge Base app landed in the middle of a weirdly practical moment for ecommerce teams. On June 17, 2026, Shopify’s Spring ’26 Edition put agentic commerce on the front page, with Catalog, Universal Commerce Protocol, AI shopping surfaces, and store facts meant for agents instead of storefront visitors. That sounds abstract until you open […]
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Rank Typeform Leads in Pipedrive Pulse with GA4 Key Event Context
Why this setup matters A Typeform lead is rarely just a Typeform lead. One request came from a branded Google Search ad after two pricing-page visits. Another came from an old blog post, bounced through a comparison page, and asked for “pricing for 12 seats.” A third came from a LinkedIn retargeting campaign and used […]
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Audit Customer.io Journey Segments with MCP and Census Before Launch
Why I QA Journey segments outside the Journey builder In 2026, Customer.io finally made a painful operator habit feel reasonable: checking lifecycle logic from the same workspace where you already write SQL, prompts, and launch notes. Its MCP server connects tools like Cursor, ChatGPT, Codex, Claude Code, Grok bot, and Cowork to a Customer.io workspace, […]
Read more Clean Inbound Routing With Claygent, HubSpot Dedupe, and Required Fields
Clean Inbound Routing With Claygent, HubSpot Dedupe, and Required Fields The first time I wired Clay into a HubSpot inbound queue in 2026, the enrichment worked almost too well. A demo request came in from “A. Patel” at a Gmail address, Clay found the company from the website field, Claygent read the site, and HubSpot […]
Read more Use LinkedIn Conversions API and HubSpot SQL Data to Fix B2B Lead Gen in 2026
Raw leads are a lousy target I still see LinkedIn campaigns in 2026 getting judged by the cheapest form fill. That made sense when the whole program was a gated PDF, a thank-you page, and a weekly CSV. It falls apart once sales starts calling the leads. A $74 lead from a 12-person consultancy and […]
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