Tech Trends
Tech Trends guides, playbooks, and strategy articles from the Micromarketing team.
Tech Trends
Articles in Tech Trends.
Use Microsoft Advertising Copilot and Shopify Checkout Events to Catch Promo-Code Leakage Early
At 9:17 a.m. on a Monday, the Microsoft Advertising dashboard can make a leaky promo code look like a win. Spend is pacing, Performance Max is finding orders, Copilot says conversions rose week over week, and the Shopify order feed is busy enough that nobody wants to be the person slowing the campaign down. I […]
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Use AMC’s AI SQL Generator to Catch Prime Day Waste in Shopify Cohorts
Amazon has been adding AI-assisted SQL workflows to Amazon Marketing Cloud, and by 2026 the pitch is obvious: fewer blank-query screens, faster audience cuts, less analyst bottleneck. Fine. That part helps. But the useful move before Prime Day is narrower than “ask AI for retail-media insights.” I want AMC to show me which exposure paths […]
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Zapier Agents Should Watch the Campaign Handoff, Not Pretend to Run It
The failure shows up late Pipeline review has a cruel habit. The paid search campaign looked fine on Tuesday. The LinkedIn organic push had comments from the right accounts. The Airtable campaign record moved from launch to live, then to reporting. By Friday at 9:00 a.m., the founder is staring at HubSpot and asking why […]
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Using TikTok Search Ads, GA4 Key Events, and Shopify Customer Events to Find Revenue-Ready Queries
Using TikTok Search Ads, GA4 Key Events, and Shopify Customer Events to Find Revenue-Ready Queries TikTok search stopped being a novelty placement sometime between the first Search Ads Toggle rollouts and the newer Search Ads Campaign workflow in Ads Manager. By August 2026, TikTok’s own help docs describe Search Ads Campaigns as keyword-based campaigns for […]
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