AI & Automation
AI chatbots and assistants for your website, SMS and WhatsApp
AI chatbots grounded in your real content — accurate answers, automatic lead capture, 24/7 support deflection, and clean handoff to your team when a human is needed. Answer every text and message instantly. SMS automation and a unified inbox that qualify leads, book appointments, and hand off to your team with full context.
AI & Automation
Assistants & Chatbots
Custom AI assistant bots
We build Grok Bot assistants powered by Grok, xAI’s model, as well as assistants using OpenAI and Claude. They help your team answer common questions, draft replies, summarize conversations, and route requests. We connect them to your approved pages, documents, FAQs, CRM, and calendar as needed, with human review for important actions and handoff with conversation context. Grok is a product of xAI; Micromarketing is an independent agency.
Knowledge-grounded answers
Chatbots backed by retrieval over your real content — site pages, docs, FAQs, and policies — so answers are accurate and on-brand instead of generic or invented.
Lead capture & qualification
The bot asks the right qualifying questions, captures contact details, and books a call or hands off to sales when intent is high.
Support deflection
Common questions about pricing, hours, scheduling, and how-tos get resolved instantly, reducing repetitive tickets and freeing your team for real work.
Human handoff
When a conversation needs a person, the bot escalates with the full transcript and context so customers never have to repeat themselves.
SMS & two-way texting
Automated SMS for confirmations, reminders, review requests, and re-engagement, with two-way replies handled by an assistant that knows the customer history.
Omni-channel inbox
Texts, web chat, WhatsApp, and social DMs unified into one thread per contact, synced to your CRM so the whole team sees one conversation instead of five tools.
Speed-to-lead routing
New inquiries get an instant first response and are routed to the right person by service, location, or value, because the first business to reply usually wins the deal.
Operating model
Not just pages — a complete digital operating layer.
Step-by-step build path
01 Ingest your knowledge
We connect the bot to your pages, documents, and FAQs and define guardrails for what it should and should not answer.
02 Design the flows
We script qualification, booking, and escalation paths, then style the widget to match your site and brand voice.
03 Launch & improve
We review real conversations, close knowledge gaps, and tune prompts so accuracy and resolution rate climb over time.
04 Map the conversations
We document every inbound message — web chats, texts, after-hours inquiries, common questions — and decide what AI handles versus what a human owns.
05 Build & connect
We deploy the SMS, WhatsApp, and chat flows, connect them to your CRM and calendar, and write prompts in your brand voice with clear escalation rules.
06 Measure & tune
We track response time, booked conversations, and containment, then refine prompts and routing as real transcripts come in.
Deliverables
What leaves the workshop ready to use.
Retrieval-grounded chatbot Lead capture & booking flow Knowledge base ingestion Human escalation handoff Conversation analytics SMS automation flows Unified omni-channel inbox CRM + calendar integration Escalation & routing rules
Quality gates
Built with proof points, not vague promises.
Answers are grounded in your actual content, not a generic model guessing.
Visitors get instant help 24/7 and qualified leads reach your team automatically.
Every conversation is a data point we use to improve coverage and accuracy.
Every message gets an immediate, on-brand response — including nights and weekends.
Humans stay in control: the AI handles routine volume and hands off cleanly with full context.
Each conversation is logged to the CRM so follow-up, reporting, and attribution stay accurate.
Why it matters
A chatbot is only useful if its answers are right.
Most website chat widgets either answer nothing useful or answer confidently and wrong. We build chatbots that retrieve from your actual pages, documents, FAQs, and policies, so visitors get accurate, on-brand answers and the bot defers to a person when it is unsure.
The same conversation can capture contact details, ask qualifying questions, book a call, or write a record to your CRM. That turns after-hours traffic into qualified leads instead of bounced sessions.
Every transcript is reviewed as data: we look for questions the bot could not answer, close those knowledge gaps, and tune flows so resolution rate improves after launch.
Who it is for
For teams answering the same questions every day.
Chatbot systems fit ecommerce stores fielding product and policy questions, local service businesses handling hours, pricing, and scheduling, and B2B teams that want to qualify inbound demand before it reaches sales.
They work best alongside SMS and WhatsApp messaging, workflow automation for routing, and analytics that show which conversations turn into revenue.
Micromarketing is based at 1000 N Federal Hwy in Boca Raton, FL. We work with businesses across Boca Raton, Deerfield Beach, Delray Beach, Fort Lauderdale, and Pompano Beach, and with remote teams anywhere in the US.
Phone calls
Need your phone answered too?
Phone answering and missed-call handling now live on their own page: our AI receptionist answers your business line 24/7, books appointments into your calendar and routes the hard calls to your team.
Who it is for
Built for teams that live on inbound conversations.
This solution fits healthcare and wellness practices that need booking and patient communication, home and local service companies that need fast lead routing, and professional service teams that want intake handled consistently.
It also connects naturally with the rest of your stack: chatbot systems on your website, workflow automation behind the scenes, and analytics that show response time and booked conversations.
Micromarketing is based at 1000 N Federal Hwy in Boca Raton, FL. We work with businesses across Boca Raton, Deerfield Beach, Delray Beach, Fort Lauderdale, and Pompano Beach, and with remote teams anywhere in the US.
Capabilities
Explore AI and automation services.
AI Agent Development
Custom AI agents that research, qualify leads, update your CRM, and hand off to your team.
Learn more about AI Agent Development →AI Receptionist
A 24/7 AI phone receptionist that answers, books appointments, and routes calls.
Learn more about AI Receptionist →AI Voice Agents
Inbound and outbound voice agents for support, follow-up, and reminders.
Learn more about AI Voice Agents →n8n Automation
n8n consulting, builds, self-hosting, migrations, and maintenance.
Learn more about n8n Automation →Workflow Automation
Process mapping, CRM operations, and reliable automation across your existing tools.
Learn more about Workflow Automation →Custom AI & Data
Internal copilots, private retrieval, embedded AI, tracking, and operational dashboards.
Learn more about Custom AI & Data →Frequently asked questions
Clear answers before the next step.
Can you build an assistant on Grok?
Yes. We build a custom Grok Bot using Grok, connected to your approved knowledge and tools to handle repetitive questions, drafting, summarization, and routing. We define review checkpoints and human handoff before launch.
Which AI models do you use?
We build assistants using Grok from xAI, OpenAI models, and Claude, choosing for the workflow, data requirements, response quality, latency, and cost. We evaluate against your real examples before deployment.
How do you stop the bot from making things up?
We ground responses in retrieval over your approved content and add guardrails so the bot defers to a human when it is unsure instead of inventing answers.
Can it book appointments or create CRM records?
Yes. The bot can capture leads, write them to your CRM, and book directly into your calendar as part of the conversation.
How long does it take to launch?
A focused first version is typically quick to stand up once we have access to your content; we then expand coverage based on real questions.
Will the chatbot match our website design?
Yes. We style the widget to your site and brand voice as part of designing the conversation flows.
What content does the chatbot learn from?
Your approved sources, such as site pages, documents, FAQs, and policies. We define guardrails for what it should and should not answer.
Will customers know they are chatting with AI?
We recommend saying so up front. A short disclosure builds trust, and the goal is a fast, helpful experience with a clean handoff to a person whenever it matters.
Does this work with my current tools and CRM?
Yes. We integrate with your existing calendar, CRM, and messaging channels where possible rather than forcing you onto a new stack.
What happens when the AI cannot help?
It escalates to the right team member with the full conversation context, or captures the request and schedules a callback — nothing is dropped.
Can it book appointments directly?
Yes. The chat and SMS flows connect to your calendar and CRM so qualified leads can book without waiting for a callback.
Do you work with businesses outside Boca Raton?
Yes. We are based in Boca Raton, FL and serve businesses across South Florida, and we build and support these systems for remote teams as well.
Next step
Ready to build a cleaner growth system?
Tell us what you want to improve and we will map the fastest useful path from strategy to shipped execution.
Book a free strategy call