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Ryan AirCare

More booked calls for an HVAC company, from Google Business Profile to AI-answered phones.

Overview

Ryan AirCare is a local heating and air conditioning company. Micromarketing set up and optimized its Google Business Profile, ran Google Ads and Meta Ads built around phone calls, and put an AI receptionist on the line so no call goes unanswered, day or night.

Google Business Profile
Google Ads
Meta Ads
AI Receptionist & Voice Agents

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Challenge

HVAC leads are urgent and most of them come in as phone calls. The business profile was incomplete, paid campaigns were not tracked to calls, and when the team was on a job the phone rang out. Each missed call was a job going to the next company in the search results.

Solution

We completed and optimized the Google Business Profile with services, service areas, photos and review requests, then launched Google Ads and Meta Ads measured on booked calls rather than clicks. An AI receptionist answers every missed and after-hours call, qualifies the job and books it on the calendar, with call tracking so the client can see which channel produced each booking.