Med spa

# MJ Aesthetics went from $5k to $20k–$30k a month.

A med spa website, booking system and paid media that fill the calendar.

[See all work](https://www.micromarketing.dev/work)

## Overview

MJ Laser Aesthetic is a laser hair removal and skin care studio in Deerfield Beach, Florida, serving Boca Raton, Delray Beach and Fort Lauderdale. Micromarketing built the whole client acquisition system: a WordPress site first, then a rebuilt Astro website with online booking, full analytics and conversion tracking, Google Ads and Meta Ads, all pointed at one outcome: booked consultations.

## Challenge

A small studio with a strong reputation but no reliable way to turn interest into appointments. Prospects found the business through search and social, then hit a slow website, phone-only booking and no follow-up. Ad spend could not be measured against real bookings, so there was no way to know which campaigns paid for themselves.

## Solution

We rebuilt the website in Astro for speed and local search, wired Square-powered online booking with real-time availability and automatic confirmations, and set up GA4, Google Tag Manager and the Meta Pixel with the Conversions API so every booking is attributed back to the campaign that produced it. Google Ads and Meta Ads run against that data, and Google reviews sync to the site automatically to build trust before the first visit.

- Fast Astro website replacing the original WordPress build
- Treatment and booking landing pages for laser hair removal, facials and microneedling
- Square-integrated online booking with live availability and deposits
- Automated booking confirmations, reminders and cancellation handling
- GA4, Google Tag Manager and Meta Pixel plus Conversions API tracking
- Google Ads and Meta Ads campaigns optimized to booked consultations
- Google reviews synced to the website
- Packages, loyalty and referral tracking

- Branding
- Website
- SEO
- Google Ads
- Meta Ads
- Appointment Automation

## Technology used

- Astro
- WordPress
- Square
- Google Analytics 4
- Google Tag Manager
- Meta Pixel & Conversions API
- Google Ads
- Meta Ads
- Google Business Profile
- Vercel

## Results

### Monthly revenue

$5k → $20k–$30k

per month, reported by the client after the website, booking system and paid campaigns went live

### How we report results

Revenue figures come from the client. We track booked appointments from each channel so the client sees which campaigns actually produced the consultations.

## More work

![Peachee's Gym logo](https://www.micromarketing.dev/images/work/logos/peachees-gym.webp)

Fitness

### Peachee's Gym

One brand people recognize.

- Branding
- Website
- Social Media
- Local SEO
- Membership Marketing

[View case study](https://www.micromarketing.dev/work/peachees-gym)

![Club Flyers logo](https://www.micromarketing.dev/images/work/logos/club-flyers.svg)

Printing: postcards & flyers

### Club Flyers

A creative workflow that keeps up.

- Ecommerce
- Custom Software
- Apps
- Graphic Design
- Google Ads
- Marketing Strategy
- Automation

[View case study](https://www.micromarketing.dev/work/club-flyers)

![Robertson AV logo](https://www.micromarketing.dev/images/work/logos/robertson-av.webp)

Ecommerce

### Robertson AV

Robertson AV moved off Amazon to their own store, and an AI assistant took over their orders.

- Ecommerce store
- Google Shopping
- AI automation

[View case study](https://www.micromarketing.dev/work/robertson-av)

## Let’s build what comes next.

[Book a call](https://www.micromarketing.dev/contact)