MJ Aesthetics went from $5k to $20k–$30k a month.

Overview

MJ Laser Aesthetic is a laser hair removal and skin care studio in Deerfield Beach, Florida, serving Boca Raton, Delray Beach and Fort Lauderdale. Micromarketing built the whole client acquisition system: a WordPress site first, then a rebuilt Astro website with online booking, full analytics and conversion tracking, Google Ads and Meta Ads, all pointed at one outcome: booked consultations.

Challenge

A small studio with a strong reputation but no reliable way to turn interest into appointments. Prospects found the business through search and social, then hit a slow website, phone-only booking and no follow-up. Ad spend could not be measured against real bookings, so there was no way to know which campaigns paid for themselves.

Solution

We rebuilt the website in Astro for speed and local search, wired Square-powered online booking with real-time availability and automatic confirmations, and set up GA4, Google Tag Manager and the Meta Pixel with the Conversions API so every booking is attributed back to the campaign that produced it. Google Ads and Meta Ads run against that data, and Google reviews sync to the site automatically to build trust before the first visit.

• Fast Astro website replacing the original WordPress build
• Treatment and booking landing pages for laser hair removal, facials and microneedling
• Square-integrated online booking with live availability and deposits
• Automated booking confirmations, reminders and cancellation handling
• GA4, Google Tag Manager and Meta Pixel plus Conversions API tracking
• Google Ads and Meta Ads campaigns optimized to booked consultations
• Google reviews synced to the website
• Packages, loyalty and referral tracking

• Branding
• Website
• SEO
• Google Ads
• Meta Ads
• Appointment Automation

Technology used

• Astro
• WordPress
• Square
• Google Analytics 4
• Google Tag Manager
• Meta Pixel & Conversions API
• Google Ads
• Meta Ads
• Google Business Profile
• Vercel