Plumbing

# FlowRight Plumbing grew leads 10x.

Emergency calls answered and booked around the clock, with a site and ads built for people who need a plumber now.

[See all work](https://www.micromarketing.dev/work)

## Overview

FlowRight Plumbing is a local plumbing company that lives on emergency calls. Micromarketing rebuilt the website, set up Google Business Profile and local SEO, fixed the tracking tags, ran call-focused Google Ads and put an AI receptionist on the line so burst pipes at midnight still turn into booked jobs.

- AI Receptionist
- Booking automation
- Website
- Local SEO
- Google Business Profile
- Google Ads

[See AI Receptionist & Voice Agents →](https://www.micromarketing.dev/services/ai-receptionist)

## Challenge

Plumbing leads are urgent and most of them arrive by phone. When the crew was under a sink the phone rang out, the old site buried the phone number, the business profile was half finished and nobody could say which ads produced which jobs. Every unanswered call was a job for the next plumber on the list.

## Solution

We launched a fast site with the phone number and a booking button on every screen, completed the Google Business Profile and local service pages, and set up tracking tags so every call and form is attributed. Google Ads campaigns run against emergency and repair searches with call tracking. An AI receptionist answers every missed and after-hours call, qualifies the job, books it on the calendar and sends emergencies to whoever is on call, with every lead logged in Micro CRM.

- AI receptionist for missed and after-hours calls
- Emergency booking flow with on-call routing
- Fast website with click-to-call on every page
- Google Business Profile and local service pages
- Call-focused Google Ads with call tracking
- Tracking tags for calls, forms and bookings
- Micro CRM follow-up and review requests

- AI Receptionist
- Booking automation
- Website
- Local SEO
- Google Business Profile
- Google Ads

## Technology used

- Astro
- Micro CRM
- AI Receptionist
- Google Business Profile
- Google Ads
- Google Tag Manager
- Google Analytics
- Call tracking

## Results

### Leads

10x

growth in qualified leads after the AI receptionist, site and ads went live

## More work

![Alvarez Landscaping Co. logo](https://www.micromarketing.dev/images/work/logos/alvarez-landscaping.webp)

Landscaping

### Alvarez Landscaping Co.

Quotes go out the same day, hands-free.

- Workflow Automation
- Website
- Local SEO
- Google Business Profile
- Google Ads
- AI project previews

[View case study](https://www.micromarketing.dev/work/alvarez-landscaping)

![Prime Auto Detail logo](https://www.micromarketing.dev/images/work/logos/prime-auto-detail.webp)

Auto detailing

### Prime Auto Detail

A review request goes out after every job, automatically.

- Workflow Automation
- Website
- Local SEO
- Google Business Profile
- Google Ads

[View case study](https://www.micromarketing.dev/work/prime-auto-detail)

![Audio Video Nation logo](https://www.micromarketing.dev/images/work/logos/audio-video-nation.webp)

Audio & video equipment

### Audio Video Nation

A scalable storefront and content system for a product-heavy business.

- Website
- SEO
- AI content

[View project](https://www.micromarketing.dev/work/audio-video-nation)

## Let’s build what comes next.

[Book a call](https://www.micromarketing.dev/contact)