FlowRight Plumbing grew leads 10x.

Overview

FlowRight Plumbing is a local plumbing company that lives on emergency calls. Micromarketing rebuilt the website, set up Google Business Profile and local SEO, fixed the tracking tags, ran call-focused Google Ads and put an AI receptionist on the line so burst pipes at midnight still turn into booked jobs.

• AI Receptionist
• Booking automation
• Website
• Local SEO
• Google Business Profile
• Google Ads

Challenge

Plumbing leads are urgent and most of them arrive by phone. When the crew was under a sink the phone rang out, the old site buried the phone number, the business profile was half finished and nobody could say which ads produced which jobs. Every unanswered call was a job for the next plumber on the list.

Solution

We launched a fast site with the phone number and a booking button on every screen, completed the Google Business Profile and local service pages, and set up tracking tags so every call and form is attributed. Google Ads campaigns run against emergency and repair searches with call tracking. An AI receptionist answers every missed and after-hours call, qualifies the job, books it on the calendar and sends emergencies to whoever is on call, with every lead logged in Micro CRM.

• AI receptionist for missed and after-hours calls
• Emergency booking flow with on-call routing
• Fast website with click-to-call on every page
• Google Business Profile and local service pages
• Call-focused Google Ads with call tracking
• Tracking tags for calls, forms and bookings
• Micro CRM follow-up and review requests

• AI Receptionist
• Booking automation
• Website
• Local SEO
• Google Business Profile
• Google Ads

Technology used

• Astro
• Micro CRM
• AI Receptionist
• Google Business Profile
• Google Ads
• Google Tag Manager
• Google Analytics
• Call tracking