AI assistants

# AI assistants built for growing businesses

We design, build and monitor assistants that answer questions and do real work in your business, with the approvals, logs and limits your team needs to trust them.

[Book a free strategy call](https://www.micromarketing.dev/get-started) [AI automation services](https://www.micromarketing.dev/services/ai-automation)

## The same knowledge work lands on your team every day.

Researching a lead, sorting a quote request, cleaning a CRM record, drafting a reply and pulling a report each seem small. Together, they keep important work waiting.

## Assistants built around your process and your rules.

Each assistant gets a clear job, narrow access and a defined point where a person takes over.

### Research and qualification

Look up leads, apply your fit rules and add useful context to the CRM.

### Inbox and intake

Sort requests, pull out the details your team needs and prepare the next response.

### Knowledge-grounded support

Answer from approved pages, documents and policies, then hand off with the conversation intact.

### CRM and reporting

Find missing data, keep records moving and summarize activity from the source systems.

### Human control

Use approvals, permissions, logs, test cases, fallbacks and cost limits from the start.

### The right platform

We work with OpenAI (Agents SDK / AgentKit), Grok (xAI), Meta / WhatsApp Business, open-source agents such as Hermes Agent, n8n and your CRM.

[See AI Receptionist & Voice Agents](https://www.micromarketing.dev/services/ai-receptionist)

## Map. Prototype. Launch. Improve.

### Map

Choose one process, define a good result and mark the decisions that need approval.

### Prototype

Run a first version against past examples in a test setup that cannot affect customers.

### Launch

Go live with permissions, logging, alerts, cost limits and review gates switched on.

### Improve

Review real runs, fix errors and widen the assistant’s role only after it earns trust.

## Built on Micro CRM, so nothing lives in a spreadsheet.

Micro CRM, our GoHighLevel-powered CRM, set up and run for you.

**Assistant**

**CRM record** Micro CRM

**Handoff**

## More useful work reaches your team already prepared.

Your people keep the judgment. The assistant handles the repeatable steps and brings back the context needed for a faster decision.

### Faster follow-up

Leads and requests reach the right person with the useful details attached.

### Cleaner systems

Records, summaries and routine updates stop depending on someone remembering every step.

### Consistent answers

Approved knowledge and clear fallbacks give customers a more dependable response.

### Visible decisions

Logs and review points show what happened and make unusual work easy to escalate.

[Explore workflow automation](https://www.micromarketing.dev/services/ai-automation/workflow-automation) [Explore custom AI & data](https://www.micromarketing.dev/services/ai-automation/custom-ai-data)

## Frequently asked questions

What to know before putting an assistant to work.

### What is an AI agent, and how is it different from a chatbot?

A chatbot answers questions. An agent can also take actions with your tools, like looking up a record, updating a deal or sending a follow-up, within limits you set.

### How long does AI agent development take?

It depends on the number of tools and the approvals involved. We give a timeline after a short discovery call instead of a one-size estimate.

### Which AI models do you use?

We pick the model per task, from providers such as OpenAI and xAI's Grok or open-source options, based on accuracy, cost and data-handling needs.

### Can you build an assistant on Grok?

Yes. We build a custom Grok Bot using Grok, connected to your approved knowledge and tools to handle repetitive questions, drafting, summarization, and routing. We define review checkpoints and human handoff before launch.

### Will an AI agent have access to all my data?

No. Each agent gets the narrowest permissions it needs, and sensitive actions can require a human approval.

### Do you work with businesses outside Boca Raton?

Yes. We're based in Boca Raton, FL and build AI agents for teams across the US remotely.

### What happens after launch?

We monitor the agent's runs, review errors and tune its instructions and tools as your process changes.

## Tell us the task that eats your week.

[Book a free strategy call](https://www.micromarketing.dev/get-started)

We build and support AI assistants for businesses nationwide.