Who we serve # Websites, marketing and automation for local businesses. A connected way for contractors, home services, gyms and other local operators to get found, answer faster and book more work. [Book a free strategy call](https://www.micromarketing.dev/contact)See the services ## Good leads disappear in the gaps. Calls arrive while the crew is on a job, forms wait in an inbox and estimates lose momentum when follow-up depends on memory. ### Missed calls The next customer reaches voicemail while the team is already serving someone else. ### Slow replies Website inquiries wait until the workday settles down. ### Loose follow-up Quotes and questions sit across phones, inboxes and spreadsheets. ## The services that keep a local customer path moving. Each part has a job, from being found to getting the appointment onto the calendar. ### [Websites](https://www.micromarketing.dev/services/website-development) Give each service a clear page and every visitor an obvious next step. ### [SEO](https://www.micromarketing.dev/services/seo) Help nearby customers find the services they are already searching for. ### [Paid ads & growth marketing](https://www.micromarketing.dev/services/digital-marketing) Send focused campaigns to pages built around calls, forms and bookings. ### [AI receptionist & missed-call text-back](https://www.micromarketing.dev/services/ai-receptionist) Answer common questions and follow up when the team cannot pick up. ### [AI automation](https://www.micromarketing.dev/services/ai-automation) Route inquiries and repetitive handoffs without adding another manual task. ### [Micro CRM booking & follow-up](https://www.micromarketing.dev/products/crm) Keep each new lead, reply and appointment in one managed flow. ## AI receptionist and missed-call text-back for local businesses Most local businesses lose their next customer on the phone, not on the website. The owner is on a job, the office is helping someone else, and the call goes to voicemail. An AI receptionist answers every call, explains services and coverage, books from the real calendar and sends emergencies to whoever is on call. When a call is missed anyway, a text goes out within seconds asking how we can help, and the reply lands in Micro CRM with the caller details attached. The team sees every conversation in one place instead of chasing voicemails, texts and inbox forms at the end of the day. [See how this works for HVAC, plumbing and roofing](https://www.micromarketing.dev/industries/home-services) ## Local SEO, Google Business Profile and reviews Local SEO for a small business is mostly three things done well: a complete Google Business Profile with the right categories, services and photos; a service page for each thing you do and each area you cover; and a steady flow of reviews that mention the work. We handle all three and track calls and direction requests, not just rankings. Review requests go out automatically after each completed job from Micro CRM, so the profile keeps growing without anyone remembering to ask. Negative feedback is routed to the owner first, so it can be handled before it becomes public. [Explore SEO services](https://www.micromarketing.dev/services/seo) ## Google Ads and Local Services Ads for local businesses Paid search works for local businesses when the campaign is built around calls and booked jobs rather than clicks. We set up Google Ads and, where the category qualifies, Google Local Services Ads, with call tracking and landing pages that match the search, so the budget goes to the services and areas that actually pay. Every lead is tagged with its source in Micro CRM, so the monthly report shows cost per booked job by campaign. Campaigns that book work get more budget; the ones that only produce clicks get fixed or paused. [Explore Google Ads management](https://www.micromarketing.dev/services/ppc-growth) ## How the pieces feed each other. Every move hands useful context to the next, so attention becomes a response and a response becomes a booking. 1. ### [Website & brand](https://www.micromarketing.dev/services/website-development) Make the service, coverage and next step easy to understand. **Feeds into SEO & paid ads** 2. ### [SEO & paid ads](https://www.micromarketing.dev/services/digital-marketing) Bring active local demand to the right page. **Feeds into Lead capture & landing pages** 3. ### [Lead capture & landing pages](https://www.micromarketing.dev/services/website-development) Turn visits into calls and useful inquiries. **Feeds into AI receptionist & missed-call text-back** 4. ### [AI receptionist & missed-call text-back](https://www.micromarketing.dev/services/ai-receptionist) Respond when the team is driving, working or off the clock. **Feeds into Micro CRM intake & follow-up** 5. ### [Micro CRM intake & follow-up](https://www.micromarketing.dev/products/crm) GoHighLevel-powered. Keep each inquiry moving toward the calendar. **Output Booked calls on your calendar** ## Four moves, one engine. Simple responsibilities, connected into one customer path. ### Build Shape the website and brand around a clear next step. ### Get found Bring the right searches and ads to focused landing pages. ### Answer Respond to calls quickly and text back when nobody can pick up. ### Book Use Micro CRM follow-up and booking, GoHighLevel-powered underneath. ## Built on Micro CRM, so nothing lives in a spreadsheet. Micro CRM, our GoHighLevel-powered CRM, set up and run for you. **Calls & forms** [**Micro CRM** GoHighLevel-powered](https://www.micromarketing.dev/products/crm) **Text-back & follow-up** **Booked** ## Audit. Build. Run. ### Audit Find the gaps between attention, response and booking. ### Build Create the pages, campaigns and automations that close those gaps. ### Run Keep the system healthy, measured and improving. ## More calls. Better return on ad spend. A clearer path from demand to a real conversation, with less chasing between tools. ### More calls A faster, clearer response gives each inquiry a better chance to become a conversation. ### Better return on ad spend The path after the click is built to answer, follow up and book. ## Questions we hear from this industry What to know before the first call. ### What does local business marketing include? A website with a page for each service, local SEO and a complete Google Business Profile, Google Ads or Local Services Ads where they pay off, an AI receptionist with missed-call text-back and Micro CRM follow-up that keeps every inquiry moving toward a booking. You can start with one piece and add the rest as the first one proves itself. ### What happens when a call comes in while we are on a job? The AI receptionist answers, explains your services and coverage, books from your real calendar and sends emergencies to whoever is on call. If a call is missed anyway, a text goes out within seconds, and the reply lands in Micro CRM with the caller details attached, so the conversation continues instead of going to the next company. ### How long before local SEO brings in work? The Google Business Profile and service pages usually start producing calls within the first few months, and the gains compound as reviews and pages accumulate. Paid search and Local Services Ads fill the gap in the meantime, which is why we usually run both and report on booked jobs rather than rankings. ### Do we have to use Micro CRM? No, but most clients do, because the follow-up, reminders and review requests run from it and every lead is tagged with its source there. If you already run a CRM you like, we connect to it instead and build the same automations around it. ### How is this priced? Website, SEO and ads work is quoted as a fixed project or a monthly retainer after a short discovery call, with ad spend billed separately by the platform. The AI receptionist and Micro CRM run on a monthly plan with messaging usage passed through at cost. There are no long contracts. ### Do you only work with businesses near you? No. We work with local businesses nationwide over video calls. Discovery, build reviews, training and the monthly report all happen remotely, and the systems are built around your service area, not ours. ## Build a steadier path from local search to booked work. [Book a free strategy call](https://www.micromarketing.dev/contact) We work with clients nationwide over video calls.