Who we serve # Marketing and AI answering for HVAC, plumbing, roofing and electrical companies. An HVAC marketing agency that also answers the phone: get found for emergency searches, answer every call while the crew is on a job and book it before the customer calls the next company. [Book a free strategy call](https://www.micromarketing.dev/contact)See the services ## The job goes to whoever picks up. A homeowner with no heat or a leaking pipe calls the first company in the results. If the call rings out while the crew is on a roof or under a sink, they call the next one and the ad spend that brought them in is wasted. ### Calls from the job site The owner is the dispatcher, the estimator and the technician, and the phone rings when hands are full. ### After-hours emergencies Most urgent calls come at night and on weekends, when nobody is at the desk. ### Estimates that go quiet A quote goes out and nobody follows up, so the homeowner books with the company that did. ## The services that turn emergency searches into booked jobs. Each piece covers a gap between a homeowner searching and a technician on the driveway. ### [AI answering & missed-call text-back](https://www.micromarketing.dev/services/ai-receptionist) Answer every call, collect the job type and address, book the estimate and text back any call that slips through. ### [Estimate follow-up & review automation](https://www.micromarketing.dev/services/ai-automation/workflow-automation) Quote follow-up sequences, appointment reminders and review requests that run while the crew works. ### [Micro CRM for contractors](https://www.micromarketing.dev/services/gohighlevel-automation) Micro CRM setup and automation, GoHighLevel-powered, with a pipeline from first call to invoiced job. ### [Contractor websites](https://www.micromarketing.dev/services/website-development) Fast, mobile-first sites with a page for each service and a call button that is always one tap away. ### [Local SEO for contractors](https://www.micromarketing.dev/services/seo) Service pages, Google Business Profile upkeep and reviews that bring in nearby emergency and replacement searches. ### [Google Local Services Ads & Google Ads](https://www.micromarketing.dev/services/digital-marketing) Pay-per-lead and call-focused campaigns measured on booked jobs rather than clicks. ### [Apps & integrations](https://www.micromarketing.dev/services/apps-integration) Connect the field service software, scheduling and invoicing tools you already use so jobs stop living in separate systems. ## AI answering for HVAC, plumbing, roofing and electrical companies A home services AI answering service answers the phone the way a good dispatcher would. It asks what the problem is, where the property is, whether it is an emergency and when someone is home, then books the service call or estimate from your real calendar. Pricing questions get the answer you approve, and anything the system should not handle, such as a gas smell or a flooding basement, is transferred live or sent straight to whoever is on call. Because it answers every time, the ad spend that brought the call in is not wasted on voicemail. It works for a one-truck plumber as well as a multi-crew HVAC company, and it covers the busiest moments: a heat wave, a cold snap, a storm that fills the schedule with roof leaks. The script is written with your team and tested with real call types before a customer hears it. Existing customers get the same treatment. They can ask about an arrival window, move an appointment or request a maintenance visit without waiting on hold, and the change shows up on the schedule without a callback. ## Missed-call text-back and after-hours booking Missed call text back for contractors is the simplest fix with the biggest return. When a call rings out, the caller gets a text within seconds that says you saw the call, asks what they need and offers a booking link or a callback time. Most homeowners reply to the text instead of dialing the next company, and the conversation continues in Micro CRM where anyone on the team can pick it up. After hours, the same system books emergency and next-day appointments from real availability, so the morning starts with a full board instead of a voicemail box. Estimate requests from the website and the Google Business Profile land in the same pipeline, with follow-up that reminds the homeowner about the quote, answers common objections and asks for the go-ahead while the job is still on their mind. Once the work is done, a review request goes out automatically and the customer moves into a maintenance reminder cycle, so a one-time repair turns into a tune-up every season. ## Google Local Services Ads, Google Ads and Google Business Profile for contractors Plumber marketing, HVAC marketing and roofing company marketing all start in the same place: a homeowner typing a problem into Google. Google Local Services Ads put the company at the top with a verified badge and charge per lead rather than per click, which suits emergency trades. We set up and verify the profile, dispute leads that are not real jobs and connect every lead to Micro CRM so you can see which ones became booked work. Google Ads campaigns run underneath for the searches Local Services Ads do not cover, built around calls and form fills and measured on booked jobs. The Google Business Profile gets the same care as a landing page: services, service areas, photos of real trucks and real work, posts and a steady flow of reviews. Local SEO fills in the rest with a page for each service and each type of system you install or repair, written to answer the questions homeowners ask before they call. ## Websites that turn emergency searches into booked jobs A contractor website has one job on a phone screen at night: make it obvious that you can help right now and make the call or booking one tap away. We build sites that load fast on mobile data, lead with the problem the homeowner is having, show the service area plainly and put a call button, a text button and a booking form on every page. Each service gets its own page, from furnace repair to water heater replacement to storm damage inspection, so the ads and the search results land somewhere specific. Financing, warranties and licensing are explained without jargon. Form fills and calls flow into Micro CRM with their source attached, so the website is measured on booked jobs rather than visits. ## Results: Ryan AirCare Ryan AirCare is a heating and air conditioning company whose leads arrive almost entirely by phone. The Google Business Profile was incomplete, the paid campaigns were not tracked to calls and when the team was on a job the phone rang out. We completed and optimized the profile, launched Google Ads and Meta Ads measured on booked calls and put an AI receptionist on the line for missed and after-hours calls. Every call is now answered, qualified and booked, with call tracking that shows which channel produced each job and automated review requests after the work is done. The full story, including what was built and how it is measured, is in the case study. [Read the Ryan AirCare case study](https://www.micromarketing.dev/work/ryan-aircare) ## Home service trades we work with The call flow and the sales cycle change by trade, so the system is shaped to each one. ### HVAC Emergency repair calls, seasonal tune-up reminders, replacement estimates with financing questions and maintenance plan follow-up. ### Plumbing Fast answers for leaks and clogs, after-hours booking, water heater and repipe estimates and review requests after every job. ### Roofing Storm response, inspection scheduling, insurance claim follow-up and a longer estimate cycle that needs steady, polite follow-up. ### Electrical Safety-first call handling, panel and EV charger estimate booking and reminders for inspections and permits. ### Other home services Garage doors, pest control, landscaping, cleaning and restoration companies that live and die by answered calls. ## How the pieces feed each other. Each part hands context to the next, so an emergency search becomes an answered call and an answered call becomes a job on the board. 1. ### [Website & brand](https://www.micromarketing.dev/services/website-development) Make the service, the service area and the call button obvious on a phone. **Feeds into SEO & paid ads** 2. ### [SEO & paid ads](https://www.micromarketing.dev/services/digital-marketing) Bring urgent and replacement searches to the right service page. **Feeds into Lead capture & landing pages** 3. ### [Lead capture & landing pages](https://www.micromarketing.dev/services/website-development) Turn visits into calls, texts and estimate requests. **Feeds into AI receptionist & missed-call text-back** 4. ### [AI receptionist & missed-call text-back](https://www.micromarketing.dev/services/ai-receptionist) Answer from the job site and after hours, and text back every missed call. **Feeds into Micro CRM intake & follow-up** 5. ### [Micro CRM intake & follow-up](https://www.micromarketing.dev/products/crm) GoHighLevel-powered. Follow up on estimates, remind customers and ask for the review. **Output Booked calls on your calendar** ## Four moves, one engine. Simple responsibilities, connected into one customer path. ### Build Shape the website and brand around a clear next step. ### Get found Bring the right searches and ads to focused landing pages. ### Answer Respond to calls quickly and text back when nobody can pick up. ### Book Use Micro CRM follow-up and booking, GoHighLevel-powered underneath. ## Built on Micro CRM, so nothing lives in a spreadsheet. Micro CRM, our GoHighLevel-powered CRM, set up and run for you. **Calls & estimate requests** [**Micro CRM** GoHighLevel-powered](https://www.micromarketing.dev/products/crm) **Text-back & follow-up** **Job booked** ## Audit. Build. Run. ### Audit Find the gaps between attention, response and booking. ### Build Create the pages, campaigns and automations that close those gaps. ### Run Keep the system healthy, measured and improving. ## More calls. Better return on ad spend. More booked jobs from the calls you already get, and fewer of them going to the next company in the results. ### More calls A faster, clearer response gives each inquiry a better chance to become a conversation. ### Better return on ad spend The path after the click is built to answer, follow up and book. ## Questions we hear from this industry What to know before the first call. ### How does AI answering handle an emergency call? It asks what the problem is, where the property is and whether it is urgent, then books the service call from your real calendar or transfers live. Anything it should not handle, such as a gas smell or a flooding basement, goes straight to whoever is on call. Pricing questions get the answer you approve. ### What is missed-call text-back? When a call rings out, the caller gets a text within seconds that says you saw the call, asks what they need and offers a booking link or a callback time. Most homeowners reply to the text instead of dialing the next company, and the conversation continues in Micro CRM where anyone on the team can pick it up. ### Are Google Local Services Ads worth it for contractors? For emergency and replacement trades, usually yes. They put the company at the top with a verified badge and charge per lead rather than per click. We set up and verify the profile, dispute leads that are not real jobs and connect every lead to Micro CRM so you can see which ones became booked work. ### Does this work with ServiceTitan, Housecall Pro or Jobber? Yes. The phone, text-back and marketing layer sits in front of your field service software and pushes booked jobs and customer details across, so dispatch keeps working the way it does today and the office is not retyping anything. ### Which trades do you work with? HVAC, plumbing, roofing and electrical companies most often, along with garage door, pest control, landscaping, cleaning and restoration businesses. The call flow and the estimate cycle are shaped to each trade, from a same-day repair to a roof replacement that needs steady follow-up. ### What does it cost? Websites, SEO and ad management are quoted after a short discovery call as a fixed project or a monthly retainer, with ad spend billed by the platform. AI answering, text-back and Micro CRM run on a monthly plan with messaging usage passed through at cost. We work with contractors nationwide over video calls. ## Answer every call and book the job before the next company does. [Book a free strategy call](https://www.micromarketing.dev/contact) We work with clients nationwide over video calls.